PAUL blogs

3 main steps to Film Production;

1. Production (Pre & Post)
2. Distribution
3. Exhibition.

PAUL

         The PAUL blogs are a cheap marketing tool targeted at the already existing fan-base. They allow fans of the actors who would be interested in their new films coming out, or just anyone who comes across these blogs, a chance to get a taster of the film before it is released.
After the films has been released the blogs will be watched by the films fans who are interested in watching how it was made or just finding out extra info on the picture. The blogs will also so be used on the DVD extras as part of the special features.

     PAUL the actual film has a significant release date 14th February; Valentines Day. Releasing the film on this date has bonuses as more couple will likely to be going on 'dates' to the cinema. The film is gender neutral (possibly more towards males) and is targeted at 15-35 year olds, the main age range who are likely to go to the cinema for a date. It's a light-hearted Sci-fi Comedy making it a good first date film as it's nothing heavy or too intense.

Other Films Released on Valentines Day (Recently);
- Valentines Day 2010. A standard Romantic Comedy.
- My Bloody Valentines 2009. A 3D Horror. This is suitable because it gives the couple a chance to 'cuddle' up to each other.