PAUL- Trailer

Trailers;
        Trailers are made to advertise the film and entice the audience giving them a taster of what the film is about. They're found on the Internet, TV, Radio, Social Networking sites and at cinemas before a similar genre film.

PAUL Trailer;



PAUL Trailer;
    The trailer would entice Sci-Fi fans as it uses the theme tune from Space Odessey 2001. The comedy audience would have been intrigued because of the actors shown, also the trailer shows a selection of the funniest quotes showing the viewer what they can look forward too. There are tasters of explosions, chase scenes and kissing scenes showing that there's lots of action and different elements to the story causing the audience to find out what happens.
First show shows it's set in America appealing to the US audience, shows actors and basic plot without revealing too much, it gives example of the special effects in the film with the explosions and the CGI character Paul.

PAUL- Posters

       Posters play a massive point in Advertising as they can be put up anywhere, Billboards, buildings, buses, bus stops, etc. They are made to entice the audience by giving them a tiny taster of the genre and characters (actors) in the picture.

Yellow Poster;

• Acid yellow background and white writing, contrasting but eye catching.
• Main Actors aren't shown. However this is and American poster, Simon Pegg and Nick Frost are not yet known in America so wouldn't be an issue.
• 'From the Earthling who brought you SUPERBAD', using Earthling shows the genre of the film, whilst using the example of Superbad a very popular comedy appeals to that films audience.
• 'Joker' and 'Alien' immediately show the genre of the film.
• Image of Paul on the poster in flipflops and shorts gives a taster of the characters in the film, and an example of the cgi effects.

Photo Poster;

• 'Close Encounter' reference shows sci-fi genre, and appeals to the audience of that film.
• The comedy genre is shown by the Photo which is of Simon Pegg and Nick Frost well known comedy actors in the UK. Also the alien stood with them adds to the comedy.
• 'From the producers of HOT FUZZ' similar to the american poster but using a British film appeals to a similar audience of Hot Fuzz.
• Mise en Scene, Ecycatching image in centre looks as if a spot light is shining on them, indicating their could be they are trying to be caught by someone, an indication to the storyline.
• Release date 'Valentines Day 2011' a significant date easily remembered and a big day for people going to the cinema.

PAUL blogs

3 main steps to Film Production;

1. Production (Pre & Post)
2. Distribution
3. Exhibition.

PAUL

         The PAUL blogs are a cheap marketing tool targeted at the already existing fan-base. They allow fans of the actors who would be interested in their new films coming out, or just anyone who comes across these blogs, a chance to get a taster of the film before it is released.
After the films has been released the blogs will be watched by the films fans who are interested in watching how it was made or just finding out extra info on the picture. The blogs will also so be used on the DVD extras as part of the special features.

     PAUL the actual film has a significant release date 14th February; Valentines Day. Releasing the film on this date has bonuses as more couple will likely to be going on 'dates' to the cinema. The film is gender neutral (possibly more towards males) and is targeted at 15-35 year olds, the main age range who are likely to go to the cinema for a date. It's a light-hearted Sci-fi Comedy making it a good first date film as it's nothing heavy or too intense.

Other Films Released on Valentines Day (Recently);
- Valentines Day 2010. A standard Romantic Comedy.
- My Bloody Valentines 2009. A 3D Horror. This is suitable because it gives the couple a chance to 'cuddle' up to each other.