1 November 2010

The Male Gaze

Eva Mendes - Calvin Klein Ad.

  • Sweaty, oiled up, hot.
  • Sexy underwear and high heels.
  • Legs apart, relates to sex and power.
  • Toned and fit figure, long legs and made up face.
  • Lips parted, eyes closed, sexual facial expression?
  • Appeals to men as its a sexy women in knickers, also appeals to women, "If I buy this underear I will look like Eva."
  • Feminists view's; violating woman (almost naked,) facial expression is pained and objectifies women.

Freddie Ljungberg - Calvin Klein Ad.

  • Skin head, tattoos, muscular build, masculine image.
  • Feminine elements; pouted lips, shimmering, looks unnatural
  • Make up? Oiled up body to reflect light and show muscles off.
  • Seductive facial expression, gazing out and pouting at the      onlooker. 
  • Stance arm up to look relaxed, also shows off muscles, hand   pulling boxers down, cheeky, revealing more flesh, no body hair shows excessive grooming. Un-masculine?
  • Appeals to women although advert is for men.
  • Men want to buy product in order to look a little bit like               the model in the ad.                                    





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